About
I have been in sales and marketing since I was nineteen years old, selling cars at Stateline Subaru in Salem, NH and Bill Deluca Chevrolet in Bradford, MA, to pay for college. For the past sixteen years I have been marketing electronic systems and components into multiple market industries, by identifying and effectively engaging target audiences with valued promotional content.
My approach is revenue centric. With seasoned skills in demand generation, inbound/outbound marketing, and business development, plus a current master’s degree in marketing research and analytics, I have the tools and industry knowledge to collect and evaluate meaningful information, provide reasoning instead of just opinion, and prove successful alignment of marketing to sales growth.
Don’t accept just opinions or “best practices.”
Scientific methods and software are available to provide proof,
clearer explanations and alignment of marketing dollars to revenue.
Long Sales Cycle?
Tracking the dollars you invest into marketing and how it influences revenue is hard, especially if your sales cycles are long. If you invest into sponsoring a webcast and receive a number of leads, how can you tell if it had any impact on a sale you get twelve or eighteen months later?
There is a way and I’d like to show you how.